Kawasaki.

For a long time I have nothing impressive. Accidentally came across an article, and quite old, where Guy Kawasaki (founder of Garage Ventures, one of the first employees of Apple) talks about his startup. And it impressed me, because I would probably very much bent on contests and investors. In general, let us first quote, and then tell you what I think about it )).

Thanks to Truemors, I learned a lot about creating a company in our ... Here is a brief overview of the Numbers.

a. 0. I wrote 0 business plans for him. The plan is simple: open the site in a few months to check whether it is people like it, and sell advertising and attract sponsors (or not).

2. 0. I sent 0 requests for funding venture capitalists. Life is simple when you can create a company with borrowed money level of credit card.

3. 7.5. 7.5 weeks have passed since the registration of my domain truemors. com until its official opening. Life is good thanks to Open Source and Word Press.

4. $ 4500. The total cost of software development amounted to $ 4500. The guys at Electric Pulp did the work. Frankly, I do not believe in the remote commands, which are capable of working on a version of the product number 1, but Electric Pulp changed my mind.

5. $ 4824.14. The total cost of legal expenses was $ 4824.14. I could use the services of my uncle, a lawyer for divorce, and save a few dollars, but it would be a shortsighted decision if I want to Truemors was standing one day project.

6. $ 399. I paid LogoWorks $ 399 for logo design. Of course, this was before HP bought the company. Not sure how they would take with me now.

7. $ 1115.05. I spent $ 1115.05 for the registration of domain names. I could have used GoDaddy and done it much cheaper, but I was too stupid and lazy.

8. 55. I registered 55 domain names (for example, truemors. net,. de,. biz, truemours, etc, etc). I had no idea what to buy so many domains to truly ... I could register a domain less and spend less money, but that the matter of a few dollars compared to the costs of lawsuits to select a domain squatter, if Truemors will become a successful site?.

9. $ 12,107.09. Total, I spent $ 12,107.09 to run Truemors. During the ... To try out their ideas are stupid. Now I have proved that it can be done for $ 12,107.09.

10. a. 5. In Truemors works 1.5 full-time employee. For me it's a labor of love.

11. 3. TechCrunch wrote about Truemors 3 times: it was leaked, leaked from the screenshot, and the opening. I'm sorry I can not tell you that I was a sly and it all planned. Michael Arlington attributed it to me. Do not stop, Michael!.

12. 261 214. Much to my surprise, the first day was 261,214 Views.

13. 14.052. Much to my surprise, the first day were 14,052 visitors.

14. $ 0. I spent $ 0 on marketing to open Truemors.

15. 24. However, I spent 24 years ... Many bloggers screaming with all his might: ... To which I reply: ...

16. 405. Because some people had nothing better to do on the first day it was published 405 articles.

17. 218. We have removed 218 of 405 articles, because they were junk, spam, out of place or just stupid. Interestingly, half the bloggers complained that the site was full of junk. The other half complained that I remove the Article.

18. 3. 3:00 Total elapsed until the moment when the site was hacked and we had to temporarily close. I was impressed. A hacker who did this could be the next Steve Wozniak. Please contact me if you did.

19. 36. In just 36 hours Yahoo! Small Business told us that we did not come for their services because of our traffic.

20. $ 29.96. Our monthly break-even point was $ 29.96 on Yahoo!.

21. $ 150. Because Yahoo! has excluded us, our monthly break-even point increased 5-fold to $ 150. If you are interested in becoming a sponsor of our monthly for $ 151, you make Truemors profitable.

22. 2. In just 2 days Inquirer called Truemors « the worst website ever ...

23. 246 210. Oh, thank you for this, because the result on the site was registered 246,210 hits. Yes, indeed, there is no such thing as ...

24. 150. A week before the launch of the site if you have typed in Google ...

25. 315 000. 11 days after the opening of the site with the word ... I can not understand how this is possible, but I do not dispute.

26. 4. Opening the site Truemors presented me four lessons:.

• 
  

  
  Indeed, there is no such thing as ...
  

  
  


• 
  

  
  In our time at the $ 12,000 you can do a lot.
  

  
  


• 
  

  
  You can work with a team of specialists, which is thousands of miles away from you.
  

  
  


• 
  

  
  Nowadays, life is good for business.
  

  
  

This is how. It is about 350 thousand rubles. Given that wages in the year is usually more than one million - a figure funny. 30% of your salary and you have a business.
No start-up capital. Without investors, without any other peel.
Most of today's successful entrepreneurs (look at the business secrets of the Tinkoff in Russia) - a former shuttle. If we take the majority of Western businessmen, even in IT - is geek- garazhniki. But somehow the people who just did something. themselves. Every day. Do I need to do was sit there and program as crazy, or wander with bags of Turkey and China, or to run with someone to negotiate and organize something, but it was a very specific action.
Choose an inexpensive idea with good potential. And every day, just ask yourself one question:.
- What can I do today to advance to the start of my startup?.
And just do it.

P. S. I went to follow your own advice )).